In the fast-paced world of digital marketing, search engine optimization (SEO) is the secret weapon that helps businesses stand out online. Imagine having a great website but no one finds it—that’s where SEO comes in. It’s the practice of improving your site’s visibility on search engine results pages (SERPs) so more people discover your brand organically. With the right SEO strategies, your website can climb Google’s rankings, increasing traffic, generating leads, and driving conversions. Whether you’re launching your first website or revamping an existing one, understanding the basics of SEO sets the foundation for long-term online success.