In the ever-evolving landscape of eCommerce, understanding customer behavior is the key to staying competitive. With the recent transition to Google Analytics 4 (GA4), businesses have new tools at their disposal to uncover deeper insights and improve performance. GA4 offers advanced tracking capabilities, such as event-based analytics, predictive metrics, and cross-platform reporting, helping eCommerce businesses unlock hidden opportunities for growth. In this article, we’ll explore how GA4 can help online retailers maximize revenue and optimize their marketing efforts.