Running paid ads can be one of the most powerful tools in your digital marketing toolbox. But if you’re not careful, it can also become a fast way to drain your budget with little to show for it.

Navigating the world of paid media can be daunting for small businesses, especially when resources are limited. Effective ad budgeting is crucial for maximizing returns while minimizing waste. With cities like Seattle and Portland bustling with competition, creating a strategic approach to paid media can make all the difference in a business’s success. Here are some practical tips to help small businesses optimize their ad spend and achieve their marketing goals…